We all know how important it is for our apps to get rated. Ratings help users choose your app over the competition. Ratings also play a big part in the your app rankings (cannot overstate the importance of this point, even a small dip in your ratings can get an app in a crowded space plummeting down). So how important is it to have a pop up that asks a user to rate the app? Based on my experiment, very important.
So here is what I did. I've always had a pop up, in my app BreakFree, that asks the user to rate my app and takes them to the Google Play Store page of the app. I removed this pop up for a month (29th Jul to 28th Aug) and then re-instated the pop up. Look at the graph below to see to what extent this affected the number of ratings I received per day.
As you can see there is a huge increase in the number of ratings 29th Aug onwards. To put this in numbers, I got 0.97 ratings/day for the time period when I did not have a rating pop up. And from the day I added this back, my ratings/day jumped up to 3.13. Not only this, but the rating itself improved from 3.5 to 4.1. This is because when you don't ask for a rating, only the unsatisfied user will go out of his way to leave a bad comment with a 1 star rating.
So this is a no brainer, your app must always ask the user for a rating. There are numerous ways on when and how to do this. Will reserve that for another post.
So here is what I did. I've always had a pop up, in my app BreakFree, that asks the user to rate my app and takes them to the Google Play Store page of the app. I removed this pop up for a month (29th Jul to 28th Aug) and then re-instated the pop up. Look at the graph below to see to what extent this affected the number of ratings I received per day.
As you can see there is a huge increase in the number of ratings 29th Aug onwards. To put this in numbers, I got 0.97 ratings/day for the time period when I did not have a rating pop up. And from the day I added this back, my ratings/day jumped up to 3.13. Not only this, but the rating itself improved from 3.5 to 4.1. This is because when you don't ask for a rating, only the unsatisfied user will go out of his way to leave a bad comment with a 1 star rating.
So this is a no brainer, your app must always ask the user for a rating. There are numerous ways on when and how to do this. Will reserve that for another post.
